1 million trees to combat climate change
With its environmentally friendly laundry strips, the Central Swiss startup has really shaken up the Swiss detergent market. Over 100,000
Millionth tree for its birthday
The environmentally friendly laundry strips and plastic-free dishwasher tabs are not only effective and practical, but also actively contribute to climate protection. See all Washo products that actively help to expand the Washo forest. One tree is planted for every pack sold. Just in time for its third birthday, Washo announces that it has planted its millionth tree. On our forest page, you can find out everything about our reforestation campaign and learn all about this great project.
If you don't know Washo yet, you canorder your free sample here. .
The Washo Forest
The Washo Forest covers an area of around 500 hectares and spans 13 countries (including Switzerland). Trees play a crucial role in the fight against climate change. They absorb CO2, produce oxygen, and provide habitats for numerous animal and plant species.
The Washo team above Lake Zug after planting trees
Local forester on the team
The ambitious reforestation campaign is being expertly supported by Cornel Aschwanden, an experienced forester from Schwyz in central Switzerland. Thanks to his expertise, tree planting has also been carried out in Switzerland since last year. Today, parts of the Washo Forest can also be found on the Albis Pass, in Arth above Lake Zug, in Walchwil, and in Udligenswil.
Forester Cornel Aschwanden with Washo founder Lukas Thoma
Trees of the future
Washo focuses on trees of the future for reforestation; tree species that thrive even in warmer and drier climates. But planting beautiful tree seedlings is not enough: "The real work begins after planting," says Washo forest ranger Aschwanden. It takes years of care and a lot of patience for a delicate tree seedling to grow into a strong tree.
Forester Cornel explains the concept of future trees
Sustainability as a principle
"At Washo, tree planting is not just a marketing gimmick," says Washo founder Lukas Thoma. "The pursuit of sustainability is the reason why Washo exists in the first place." The trees are a simple tool to make our commitment visible.
Innovation and simple solutions
With its products, Washo shows that environmentally friendly alternatives don't have to be complicated or expensive. Instead of lugging heavy bottles of detergent home and then laboriously measuring out the right amount, all you need to do is put a Washo strip in the washing machine drum. "Washing has never been easier or cleaner," says family man and Washo founder Thoma.
If you are not yet familiar with Washo, you canorder yourfree sample here.
One Washo washing strip – that's all it takes to wash your clothes clean.
