Fast fashion was yesterday, SLOW! is today.

Our answer to fast fashion: durable basics, produced fairly and sustainably. Consciously worn.

to the products

SLOW! Story

We don't believe in trends that disappear after one season, but in textiles that last. Our range is deliberately small: few items, but with quality you can feel and see

. SLOW! is also deliberately starting slowly as a brand. We have time.

We want to develop the story and the collection together with you.

With SLOW!, you are choosing to be more responsible—and against fast fashion. 🖤

No more holes—guaranteed!

SLOW! Socks last longer—and we guarantee that for a year with our anti-hole guarantee.
Made from high-quality, long-staple organic cotton, combined with a special knitting pattern and reinforced sole construction, they offer comfort, durability, and sustainability.

Developed with our Austrian partner Lenz, who has over 40 years of experience in sock technology, the result is sustainable socks that are fairly produced and accompany you step by step.

SLOW! Socks

Your T-shirt: ClassicLady

A T-shirt is just a T-shirt? We don't think so!

SLOW! Basic shirts stand out thanks to our conscious selection of the best organic cotton, a fair and integrated production process, and a quality you can rely on for a very long time.

We don't compromise!

SLOW! Shirts

Best organic cotton

SLOW! uses high-quality organic cotton. This is sustainable and also healthy and gentle on your skin.

Fairand transparent

We rely on partners with experience and fair production conditions.

SLOW Socks are produced in Europe with our Austrian partner Lenz.

SLOW Shirts are developed with our Swiss partner Switcher. They are produced right where the best cotton grows: in India. From spinning the yarn to the finished shirt, all steps of the process take place within a radius of just 20 km. This allows us to avoid unnecessary transport and keep our carbon footprint to a minimum. You can find out more about shirt production here.



Quality and durability

A textile product is only sustainable if it lasts a really long time! That is SLOW!'s main focus.

SLOW! means slow.

That applies everywhere at SLOW!, including in production! We don't do fast and cheap. Your product should deliver what we promise!

Raw materials, every step of the process, and every seam are geared toward this goal.

  • Durable

    Quality that stands out. Our response to fast fashion.

  • Fair

    Working conditions and processes that make a difference.

  • Sustainable

    Organic cotton from natural cultivation.

Our offer for you